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News: December 2014

Food Dudes interactive stories help toddlers get active for life

Bangor University’s research on behaviour change led by the late Professor Fergus Lowe and Professor Pauline Horne has led to the creation of the highly effective Food Dudes Behavioural Change System to improve children’s health and wellbeing. The award-winning System uses the key behavioural principles of role modelling, rewards and repeated tasting to help children aged 2 – 11 years to enjoy eating fruit and vegetables and change their diets for life. The System has been trialled internationally and in 2012 its success led to the creation of a successful spin-out social enterprise company called Food Dudes Health.

Publication date: 2 December 2014

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