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The Food Dudes programme: Changing children's eating for life.

Food Dudes healthy eating programme is a whole-school behaviour change intervention that is effective in increasing primary age children's consumption of fruit and veg. Over 700,000 children across the UK, EU and US have taken part and benefited so far.

Food Dudes healthy eating programme is an evidence-based whole-school behaviour change intervention that is effective in increasing primary age children's consumption of fruit and veg, in school and at home. This programme, developed over 25 years by the researchers at Bangor University lead by Professors Pauline Horne and Fergus Lowe, is uniquely based on the principles of behaviour analysis, developmental psychology, behaviour change, and cognitive psychology, also taking into account the recent advanced in neurosciences and economics.

An extensive evidence base from trials and evaluations in the UK, Ireland, Italy and the US demonstrated the effectiveness of the Food Dudes. The programme takes the holistic approach and is constantly evolving to maintain its effectiveness in the face of changes to society, environment, public health drives and funding climate. We estimate that around 700,000 children have taken part and benefited so far.

The programme in Ireland, which had been rolled out to all primary schools, received a Counteracting Obesity award from the World Health Organisation (WHO) in 2006. The programme in the West Midlands received the UK Chief Medical Officer's Gold Medal Award in 2010. The programme's inventors, Prof Horne and Lowe, were honoured with the prestigious Scientific Translation (Technology Transfer) Award from the Society for the Advancement of Behavioural Analysis (SABA) in 2012.

Over the years, this research had received funding from a variety of sources, including research councils; food industry; fruit and vegetable growers; supermarket consortia; UK public health; EU; and Bangor University.

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